Marketing the un-marketable? Selling sanitation in Bangladesh
July 2020: In an environment where many are unwilling to pay for sanitation, how can we promote safe services? In Bangladesh, WSUP is trialling different marketing models to encourage greater uptake of services.
Around 60 million people in Bangladesh currently live in urban areas, and this number is rising fast.
Climate change events like land erosion, flooding and droughts are driving more people to towns and cities every year, putting extra strain on already stretched water and sanitation resources.
Nearly half the population in urban areas have no access to improved sanitation facilities, impacting their health, safety, dignity and economic opportunities. For densely-packed urban communities this can mean raw sewage drains directly into rivers.
WSUP has worked in Bangladesh since 2008, supporting service providers in Dhaka, Chattogram, Rangpur and Barishal. In this time we’ve focused on economically and environmentally sustainable measures to increase access to safe and affordable water and sanitation in the poorest urban communities.
If we can systematically collect the faecal waste and dispose it in a planned manner, then our dream of a Green City may come true.
Report: June 2020 – Referee! Responsibilities, regulations and regulating for urban sanitation
This Discussion Paper synthesises experience from Eastern and Southern Africa and Bangladesh to explore the evolving role of regulators in driving urban sanitation service improvements. In Bangladesh it looks at the broad assignment of institutional responsibilities for sanitation.
Blog: March 2020 – From the front line of climate change: residents tell their stories
What does climate change mean for the most vulnerable people living in urban areas? We give a snapshot of the challenges faced around the world, from rising temperatures in Bangladesh to destruction of water systems in Mozambique.
Blog: November 2019 – A vision of a Green City: can improved sanitation help?
With nearly half the urban population in Bangladesh lacking access to safe sanitation services, a sanitation waste partnership between the public and private sector, is helping tackle the challenge.
Learn more about our work in Bangladesh:
Project: September 2019 – Analysing citizen and decision-maker attitudes to urban freshwater pollution
This project aimed to understand the attitudes of Bangladeshi decision-makers and citizens on urban freshwater pollution and contribute to the development of an effective and politically viable regulatory model for discharge of faecal sludge and industrial pollutants.
To find out how you can support our work in Bangladesh, please contact us at email@example.com or call us on +44 (0)20 7822 1867.