Unilever has committed to improving the health and well-being of one billion people by 2020 under their Sustainable Living Plan.
In Ghana we are working with the brand Lifebuoy to change the hygiene practices of children in schools through promoting the benefits of handwashing with soap at key times. The campaign reached over two and half million school children.
We are also working with Unilever and DFID in Bangladesh under the TRANSFORM programme to leverage Unilever’s expertise to test innovative marketing and sales strategies to increase demand for SWEEP services, especially to low-income households, on a cost-efficient basis.
WSUP is a key partner for Unilever in our work to achieve the Sustainable Living Plan targets, through collaborative action with Lifebuoy and our other brands, to embed long-term behaviour change, reduce diarrhoeal disease through regular handwashing with soap, and develop sustainable water and sanitation services for the poorest customers.