New report explores market-based solutions to meet SDG6 targets

Inspired by best practice within the private sector, a new report titled ‘A meeting of mindsets’ highlights how social enterprises and sustainable investors can work together to develop market-based solutions to tackle one of the world’s biggest challenges. Increasing number of mainstream investors are prioritising sustainability initiatives – a welcome addition to the SDG funding […]


Core to WSUP’s guiding strategy is the belief that market-based solutions will contribute significantly to sustainable progress in tackling the world’s biggest challenge: water and sanitation for all.

However, financially viable business models targeting the poorest residents are just not very many.

Our work with local service providers, social enterprises, and WASH-driven start-ups, seeks to de-risk entry into the water and sanitation market, and drive growth for the business models with the potential to create lasting change.

The ideas outlined in this report explores how social enterprises and sustainable investors can work together to make SDG 6 a reality.

Kiosk operator serves a customer in Madagascar

‘Leaky bucket marketing’: the importance of balancing acquisition with retention

By Annie Hall, Marketing Specialist Over the past year, I have been working alongside WSUP’s country teams to support utilities in extending their reach to more people, in the most deprived areas of a city. Projects usually feature an infrastructure-led programme to extend the network, supported by some form of community sensitisation campaign to drive […]


Combining toilets and mobile tech

We’ve all heard it before – more people in Africa have mobile phones than have access to sewerage (according to the 2017 Afrobarometer survey, at least). It’s not that useful a comparison when you think about the difference in cost, installation and infrastructure requirements of a toilet compared to a mobile phone, but it’s still […]


This Topic Brief presents WSUP’s experience supporting sanitation businesses oriented towards low-income customers in five cities. Each case study highlights changes to the business model or enabling environment with the potential to trigger business growth.

In WSUP’s experience, the success of sanitation businesses depends on factors internal to the business as well as those external, and out of the control of, the business. We have seen that where businesses and development actors are able to identify and push these trigger points, rapid progress can be made in business growth.