Annie joined WSUP as a Marketing Specialist in May 2019. She has a creative agency background having worked in a variety of roles from consumer insight, campaign strategy and brand planning, to copywriting and app & web design. Annie has worked with a variety of clients including global brands, national charities and start-up businesses.

As part of the ICON team, Annie leads on marketing strategy within programmes, including capacity building around demand creation, behaviour change and customer management and offers new ideas for how to engage LICs and wider WASH stakeholders.

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