Core to WSUP’s guiding strategy is the belief that market-based solutions will contribute significantly to sustainable progress in tackling the world’s biggest challenge: water and sanitation for all.

However, financially viable business models targeting the poorest residents are just not very many.

Our work with local service providers, social enterprises, and WASH-driven start-ups, seeks to de-risk entry into the water and sanitation market, and drive growth for the business models with the potential to create lasting change.

The ideas outlined in this report explores how social enterprises and sustainable investors can work together to make SDG 6 a reality.