Assignment name: Providing technical support to USAID and the Government of India in a knowledge partnership to develop its water, sanitation and hygiene capacity from national to city level and supporting the private sector to achieve Swachh Bharat Mission goals.

Project duration: April 2015 – August 2018

Funder: USAID

The challenge

Many cities in India do not meet basic sanitation standards and around 13% of households have no access to latrine facilities. The Government of India has pledged to improve sanitation across the country, and has set up the Swachh Bharat Mission (SBM), also known as the Clean India Mission, to achieve this goal.

SBM is a national commitment to provide sanitation and toilet facilities for all 4,041 Indian cities by 2019. As well as building toilets, it addresses a broad range of issues including weak infrastructure, lack of management and capacity within the country’s water, sanitation and hygiene (WASH) sector and poor awareness of good hygiene practices. SBM also provides good governance and policy frameworks to support the transformation of the sector.

We’re working with USAID in a knowledge partnership with the Government of India, developing its WASH capacity from national to city level, and also working with the private sector to achieve the goals of the urban SBM.

WSUP approach

Our approach brings together support and technical guidance to the programme at national level. This works alongside the demonstration of scalable models for improved sanitation within the pilot city of Visakhatnam in the state of Andhra Pradesh.

Initial work in Visakhapatnam focused on achieving Open Defecation Free (ODF) status in the city. Our team developed a unique ward-by-ward approach to stop the practice of open defecation, which involved working with specially created ODF Coordination Committees that are made up of existing community groups. This helped to better understand sanitation needs as well as promote behaviour change.

Nine tools and products have been developed through our experience of working in Visakhapatnam. These tools combine to form ‘SBM in a Box’ which is a model programme to support the rollout of SBM in urban India. For example the Micro Planning Workbook identifies gaps in sanitation coverage in low income communities through household level surveys.

Another tool, the Universal Sanitation Accelerator App, is a widely used android app that supports SBM officials in evaluating their progress and developing action plans to accelerate SBM implementation.


One of the programme’s major successes is Visakhapatnam achieving ODF status in late 2016. This achievement resulted in the Ministry of Urban Development recognising the toolkit as representing ‘leading practices’.

Our main focus has now shifted to achieving a broader engagement in managing human waste. Our team are supporting Greater Visakhapatnam Municipal Council in strengthening waste management in a city-wide approach, involving the participation of Ward Committees and vacuum tanker operators.

We’re also working to consolidate improvements in sanitation practices, including hygiene behaviour change. To help achieve this we have been working with the Indian government on a national television campaign aimed at public toilet users, featuring the Indian national cricket player Suresh Raina.

By August 2017, half of the 29 state-level SBM departments have benefitted from project interventions, reaching an estimated population of 200 million.

Related links

Visakhapatnam is rated the third cleanest city in India in 2017, up from fifth place in 2016. This is a huge jump from 44th cleanest city out of 75 with a population of over one million in 2015. http://www.thehindu.com/news/cities/Visakhapatnam/vizag-races-ahead-in-swachh-rankings/article18388726.ece

10 e-learning videos on the key themes which emerged from Visakhapatnam are available on the Government of India platform. These are reaching out to over 4,000 cities working towards SBM nationally. https://swachhbharat.cloudapp.net/

Project website. http://www.urbansanitationplus.org/

Chris Holmes’ blog. https://medium.com/usaid-global-waters/usaid-joins-100-000-women-in-india-to-bring-dignity-safety-and-health-to-a-city-of-two-million-46d7f4b88342#.w0kwutwt5


“With the help of these women-led self-help groups, [and] Water and Sanitation for the Urban Poor (WSUP), the USAID partner helping to implement the new Vizag sanitation strategy, the city is projected to meet the March 2017 deadline for ODF status.”

Chris Holmes, former Global Water CoordinatorUSAID