We use Google Analytics to track how people use our site in order to manage and improve our website. This information is collected anonymously and cannot be used to identify you.

Like many services, Google Analytics uses “first-party cookies” to track visitor interactions. These cookies are used to store information, such as what time a visit occurred, whether the visitor has been to the site before, and what site referred the visitor to a particular web page. Browsers do not share first-party cookies across domains.

If you would like to opt out of Google Analytics you can download a small browser add on – available for Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera.

We also use Google Analytics Demographics and Interest Reporting which uses data from the Google Display Network. We are using the aggregate data provided by this service (such as age, gender and interests) to better understand the website audience and adjust our communications appropriately.

If you would like to opt out of Google Demographics and Interest Reporting please change your Google settings here.

For details of Google’s recommended requirements please refer to https://support.google.com/analytics/answer/2700409?hl=en-GB.